World Branding Forum

Q2 App-timises Laundry Services for Busy Londoners

Olivia Pearce - October 23, 2015

The new company has rolled out an app to activate round-the-clock service which subscribers can manage at their convenience online Dry cleaning business, Q2 Smart...

Tic Tac kicks off its new brand platform with a 15 second spot

Olivia Pearce - October 6, 2020

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk...

Foot Locker Widens Discover Your Air Platform

Olivia Pearce - March 20, 2019

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes - October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

Haier Showcases Smart Home Products at CES 2018

Thomas Ng - January 15, 2018

Integration of Haier U+ smart air-conditioner with Amazon's Alexa smart home skills a success Chinese home appliance brand, Haier, was honoured with the Global Top...

P&G Tmall Global Flagship Store And Tmall Global Are Partners for Campaign in China

Olivia Pearce - April 27, 2017

P&G Tmall Global and Tmall Global New Creative Marketing Campaign In China P&G Tmall Global Flagship Store and Tmall Global latest campaign involves the public via its...

Hilton Garden Inn Rolls Luxury into Hong Kong

Olivia Pearce - December 9, 2016

The Hilton Garden Inn debut in Hong Kong supports the brand’s Asian expansion, offering travellers a new business and leisure experience. Hilton Garden Inn has...