World Branding Forum

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Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030...

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Industry News

Hyundai Motor Group appoints its new Chief Technology Officer

Anisha Kapoor

February 24, 2021

Hyundai Motor Group has announced the appointment of Ben Diachun as the Chief Technology Officer of its Urban Air Mobility Division Hyundai Motor Group (the...

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Featured News Technology

LG Electronics and Hyundai Motor unveils the “IONIQ Concept Cabin”

Thomas Ng

September 28, 2020

LG And Hyundai collaborate to bring home convenience to electric vehicles LG Electronics company and Hyundai Motor unveiled the "IONIQ Concept Cabin," a collaborative effort...

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Campaigns Featured News Technology

Hyundai Motor unveils new brand campaign ‘2nd First Steps’

Nathaniel Mark

January 24, 2020

Hyundai Motor depicts its vision of connecting people with mobility solutions and underlines its philosophy that future technologies must be human-centric Hyundai Motor Company unveiled...

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Branding Featured News

Hyundai Motors restyles leftover materials into fashion statements

Olivia Pearce

August 28, 2019

Hyundai collaboration with renowned NYC-based fashion brand Zero + Maria Cornejo to present 15 piece fashion collection utilising leftover Hyundai car seat materials Hyundai Motor...

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Featured News Technology

Hyundai Motor Group and Audi Partner in Fuel Cell Technology

Thomas Ng

June 20, 2018

Hyundai Motor Group and AUDI AG enter into patent cross-licensing agreement in FCEVs Hyundai Motor Group and Audi have entered into a multi-year patent cross-licensing agreement, covering...

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Hyundai Pilot New Safety Robot

Joshua Hughes

September 29, 2021

Automaker Hyundai Motor Group has launched a pilot project to deploy a robot to inspect safety at its factory, in a first collaboration with the...

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Campaigns Featured News

Hyundai and Disney launches an original creative campaign

Olivia Pearce

June 8, 2021

The campaign continues Hyundai's "Question Everything" creative platform for the all-new 2022 Tucson Hyundai and Disney have developed an original creative campaign to introduce the...

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Featured News Technology

Hyundai and Spotify launches an all new digital experience

Thomas Ng

November 16, 2020

Hyundai and Spotify explores the potential of creative storytelling through streaming audio Hyundai and Spotify have come together to inspire drivers and music fans with...

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Featured News Technology

Hyundai announces the formation of New Horizons Studio

Thomas Ng

September 29, 2020September 29, 2020

Hyundai's New Horizons Studio is expected to push the extreme limits of vehicle development, building vehicles to traverse off-road terrains with unprecedented mobility, through a...

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Hyundai and SK Innovation to develop an EV Battery Industry Ecosystem

Olivia Pearce

September 8, 2020June 14, 2023

Hyundai Motor Group continues expanding cooperation with global battery industry players to explore new business opportunities and improve technologies Hyundai Motor Group and SK Innovation...

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Campaigns Featured News

Hyundai and BTS Superstars releases its first collaborative song

Eliza Jane

September 1, 2020

The release of the new song follows the Hyundai Motor's launch campaign of its new dedicated EV brand "IONIQ in charge of turning the world"...