World Branding Forum

Read Time:1 Minute, 26 Second

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

Read Time:1 Minute, 46 Second

Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

Read Time:5 Minute, 15 Second

Branding Featured Marketing

6 Proven Strategies for Building Emotional Loyalty

Jordan

August 7, 2024August 16, 2024

Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.

Read Time:2 Minute, 35 Second

Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

Read Time:1 Minute, 8 Second

Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng

February 27, 2019February 28, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

Read Time:1 Minute, 51 Second

Advertising Industry Marketing

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Anisha Kapoor

November 3, 2017November 4, 2017

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid Innovid, a...

Read Time:1 Minute, 9 Second

Branding Featured Industry News

Landor and Designworks Merge Brands in Australia

Olivia Pearce

February 3, 2017February 3, 2017

Marketing communications services group, WPP AUNZ, has revealed the news of the merger between Landor and Designworks in Australia. Landor and Designworks in Australia have...

Read Time:2 Minute, 50 Second

Advertising News

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of the Year

Joshua Hughes

August 3, 2015June 2, 2023

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad Jakeman,...

Read Time:4 Minute, 30 Second

Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...