World Branding Forum

FedEx launches its latest sustainability marketing effort with Willie Nelson

Joshua Hughes - May 3, 2021

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes - May 15, 2015

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor - February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng - February 27, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Anisha Kapoor - November 3, 2017

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid Innovid, a...

Landor and Designworks Merge Brands in Australia

Olivia Pearce - February 3, 2017

Marketing communications services group, WPP AUNZ, has revealed the news of the merger between Landor and Designworks in Australia. Landor and Designworks in Australia have...

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of...

Joshua Hughes - August 3, 2015

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad...

How The World Shops Cross-border

Thomas Ng - February 9, 2015

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...