World Branding Forum

Read Time:3 Minute, 26 Second

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...

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Advertising Featured News

Coca-Cola Zero Reveals New Name and Fresh Look

Joshua Hughes

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

Read Time:8 Minute, 13 Second

Branding Design Featured General News

The Evolution of the Coca-Cola Glass Bottle: From 1899 to 2023

Maheen Fatima

October 2, 2023

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

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Featured General News

Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

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Campaigns Featured Marketing News

Coca-Cola evokes “all the feels” with new poetic packaging

Joshua Hughes

June 11, 2021

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...

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Advertising Branding Featured News

Coca-Cola introduces its first sip of Coca-Cola with Coffee

Olivia Pearce

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...

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Campaigns Featured News

Coca-Cola makes Santa Claus look like an illegal immigrant

Nathaniel Mark

December 10, 2019

Coca-Cola says welcome Santa Claus despite him being a stranger sneaking across lands carrying strange packages Coca-Cola, a four-time global winner of the World Branding...

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Marketing News

Coca-Cola’s New UK Marketing Chief

Joshua Hughes

May 21, 2019May 21, 2019

Kris Robbens has been promoted to UK marketing chief after holding multiple positions in the brand for the last 15 years.

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Branding Featured News

Coca-Cola Canada Goes Big with Mini Bottles

Olivia Pearce

March 26, 2019March 26, 2019

The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...

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Featured Marketing News

Icelandic Glacial Teams Up with Coca-Cola European Partners

Nathaniel Mark

March 2, 2018

Partnership Will Expand Icelandic Glacial's Domestic Footprint in Home Base Icelandic Glacial, a premium water brand, has partnered with Coca-Cola European Partners Iceland to expand...

Read Time:2 Minute, 19 Second

Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...