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Coca-Cola Zero Sugar unveils a refreshed taste and look

Coca-Cola Zero Sugar unveils a refreshed taste and look

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...
coca cola zero sugar

Coca-Cola Zero Reveals New Name and Fresh Look

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...
Jack Daniels, JD, Coke, Coca-Cola, Brown-Forman Corporation, The Cola Cola Company, Alcohol, Drink, Cans, pre-mixed, ready-to-drink

Jack Daniels and Coca-Cola Mix It Up

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers...
Coca-Cola Creations, Coca-Cola, Coca-Cola Company, Space, Starlight, Flavor, new, today

Coca-Cola Creations introduces ‘Space’ drink

The Coca-Cola Company has unveiled a new flavor called ‘Starlight’ and it supposedly tastes like space! It is the first drink in a new...
Coca-Cola evokes "all the feels" with new poetic packagingvideo

Coca-Cola evokes “all the feels” with new poetic packaging

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...
Coca-Cola introduces its first sip of Coca-Cola with Coffee

Coca-Cola introduces its first sip of Coca-Cola with Coffee

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via...
Coca-Cola launches biggest ever Christmas campaignvideo

Coca-Cola makes Santa Claus look like an illegal immigrant

Coca-Cola says welcome Santa Claus despite him being a stranger sneaking across lands carrying strange packages Coca-Cola, a four-time global winner of the World Branding...

Coca-Cola’s New UK Marketing Chief

Kris Robbens has been promoted to UK marketing chief after holding multiple positions in the brand for the last 15 years.
coca-cola canada mini

Coca-Cola Canada Goes Big with Mini Bottles

The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...
Icelandic Glacial Teams Up with Coca-Cola European Partners

Icelandic Glacial Teams Up with Coca-Cola European Partners

Partnership Will Expand Icelandic Glacial's Domestic Footprint in Home Base Icelandic Glacial, a premium water brand, has partnered with Coca-Cola European Partners Iceland to expand...
Coca-Cola Launches "The Wonder of Us" with New Ad Campaignvideo

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...
Coca-Cola's First In-Game Advertisingvideo

Coca-Cola’s First In-Game Advertising

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...


Meta, Facebook, Brand, branding, loyalty, customers, consumers, report

Meta on Building Brand Loyalty

Meta has published a report, in partnership with GroupM. Customer behaviour is changing and the 26-page report, which you can download here, examines the...
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