World Branding Forum

Read Time:1 Minute, 29 Second

The celebrated singer, actress, and entrepreneur Vanesa Hudgens recently announced the relaunch of her skincare brand ‘Know Beauty.’ In its latest form, the brand debuts...

Read Time:2 Minute, 19 Second

Klarna and BeautyCounter partners to offer clean beauty to consumers

Olivia Pearce

August 24, 2020

Klarna’s partnership with Beautycounter is an extension of its wider push into beauty and skincare amid rising consumer demand for these categories Klarna, the global...

Read Time:3 Minute, 42 Second

Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...

Read Time:3 Minute, 36 Second

Branding Featured News

Lifebuoy returns to where it first started, the United Kingdom

Olivia Pearce

August 21, 2020

Over a century since its launch, lifebuoy returns to remind its consumers in the UK about the importance of a good hand hygiene regime For...

Read Time:1 Minute, 35 Second

Branding Featured News

Selfridges London Exclusive Home of New DECORTÉ Colour Cosmetics

Olivia Pearce

January 5, 2018

Selfridges is the first retailer in the UK to offer DECORTE's latest makeup colour extension KOSÉ Corporation announced that its leading luxury skincare and makeup...

Read Time:1 Minute, 17 Second

Branding Featured News

Sekkisei Starts Global Brand Expansion in Hawaii

Deborah Joy Peter

June 27, 2016June 27, 2016

Sekkisei will open its doors at the T Galleria by DFS, Hawaii in August, which is also where its Where Brightening Begins campaign begins. Japanese...

Read Time:2 Minute, 3 Second

Featured Marketing News

British Airways Unveils Top Dad Picks for Father’s Day

Deborah Joy Peter

June 8, 2016July 5, 2016

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

Read Time:2 Minute, 0 Second

Featured Marketing News

Curio by Hilton Worldwide Lands on Honduran Shores

Anisha Kapoor

May 10, 2016May 12, 2016

The Curio portfolio represents a collection of upscale hotels hand-picked for travellers seeking discovery and authentic experiences. Hilton Worldwide has widened its footprint to include a...

Read Time:2 Minute, 12 Second

Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...