BTS’s Jin isn’t just a global music icon; he’s also a powerful voice for self-love and acceptance. In his first campaign as Alo Yoga Global Ambassador, the 32-year-old artist goes beyond the surface, advocating a message about prioritising inner well-being and embracing self-compassion.
Laneige, a leading Korean cosmetics brand, saw a remarkable surge in sales after naming BTS member Jin as their Global Ambassador. The partnership notably amplified the popularity of their flagship product, the Cream Skin Lotion, demonstrating the powerful influence of the BTS star on consumer trends and brand visibility.
Gucci has named South Korean singer and songwriter Kim Seok-jin, well-known as Jin, from the supergroup BTS, as its new Global Brand Ambassador. Can Jin’s star power revitalise Gucci’s sales amidst fierce competition?
In a move that’s bound to spark a social media frenzy, French high-jewellery brand FRED has tapped the talents of global K-Pop superstar Kim Seok-jin, better known as Jin of BTS, as its first-ever Global Brand Ambassador.
A scandal has rocked HYBE, the agency managing global K-pop superstar BTS. South Korean prosecutors have charged three employees from HYBE subsidiaries with insider trading. The charges stem from allegations that these employees sold HYBE shares before the official announcement of BTS’s hiatus on June 14, 2022.
The Body Shop filed for bankruptcy in the US and Canada following the collapse of its UK parent company. Other divisions still face uncertainties.
Valentino has unveiled K-Pop superstar, SUGA of BTS as the new face of the maison’s latest menswear campaign, Valentino The Narratives.
