When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
Following the recent bankruptcy filing by F21 OpCo, Forever 21 has announced Going-Out-of-Business sales across its US stores and online. The liquidation process is being managed by Hilco Consumer-Retail in association with Gordon Brothers and SB360.
Garmin has taken a bold step into the subscription market with the launch of Connect+. This premium plan offers AI-driven insights, advanced training tools, and a range of new features to elevate users’ health and fitness journeys. With a 30-day free trial, customers can explore the benefits before committing to a monthly subscription.
Xiaomi’s foray into the electric vehicle market continues to gain momentum, with the unveiling of its first electric SUV, the YU7.
Sony Electronics has revealed the WF-C710N Truly Wireless Noise-Cancelling Earbuds, which feature Sony’s noise-cancelling technology, a long-lasting battery, and clearer call quality.
From the smooth texture of leather-wrapped dumbbells to the gleam of polished steel, Celine’s new fitness collection is a testament to the brand’s dedication to quality. Each piece, from yoga mats to jump ropes, is crafted with the same meticulous attention to detail that defines Celine’s fashion.
As the seasons shift, Inns of Monterey encourages individuals to embrace spring’s arrival and take a well-deserved break from their routines. The hotel group highlights the numerous outdoor activities available in the Monterey area, positioning it as an ideal destination for rejuvenation.
Discover how Adobe Firefly Services and Custom Models are revolutionising content creation, enabling businesses to effortlessly produce personalised, on-brand content at scale across key platforms like social media, e-commerce, and mobile channels.
Puma has been announced as the official ball supplier for the Premier League, succeeding Nike from the 2025/26 season. This partnership aligns with Puma’s strategy to elevate its brand and strengthen its sports performance credibility, while also supporting community initiatives and delivering unforgettable moments for players and fans worldwide.
SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.
Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet.
Following the successful 2022 release, Clarks Originals and Oasis’s Liam Gallagher have reunited for a new collaboration. This time, the partnership revives the rare Clarks Desert Rain silhouette, originally from the early 2000s, to coincide with Clarks’ 200th anniversary on March 20th.
