Read Time:2 Minute, 47 Second

Purpose-Driven Branding: Can Values Truly Drive Brand Loyalty?

In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.

Read Time:2 Minute, 17 Second

Will Cocoa Flavouring Replace Cocoa Amidst a Cocoa Shortage?

The future of cocoa flavouring is indeed promising. As global demand for chocolate-inspired products grows, cocoa flavouring is poised to play a significant role. Continuous innovation in flavour development is creating exciting possibilities for new cocoa-flavoured creations, sparking anticipation and excitement in the industry. 

Read Time:2 Minute, 47 Second

Purpose-Driven Branding: Can Values Truly Drive Brand Loyalty?

In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.

Read Time:2 Minute, 35 Second

Nike Out, Puma In: Premier League’s New Official Partner

Puma has been announced as the official ball supplier for the Premier League, succeeding Nike from the 2025/26 season. This partnership aligns with Puma’s strategy to elevate its brand and strengthen its sports performance credibility, while also supporting community initiatives and delivering unforgettable moments for players and fans worldwide.

Read Time:2 Minute, 3 Second

SNICKERS® Eggs and Fun Spring Surprises Await You This Easter

SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.

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