Sony Music Dips into VR with The Chainsmokers

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

NBA Gatorade League Unveils Rebrand with New Name

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

Y&R Establishes New Technology and Business Practice

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

Maxus UK Names Alex Steer Chief Strategy Officer

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...

DishLatino Honours Hispanics with Sigue Haciéndola

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

Pepsi Sparks Global Passion Moments with Football Push

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

Gillette Ventures into Gaming via ESL Partnership

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...

Petco Runs Campaign Targeting American Audience

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

Discover Los Angeles Goes Global at the Big Game

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

Foot Locker Debuts February Brings the Best Campaign

Foot Locker has released the latest spot from its February Brings the Best campaign. Titled Stats, the ad stars NBA's Russell Westbrook. Foot Locker, the...

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Taco Bell Warms Up to Winter with Hayley Elsaesser

Taco Bell Canada has secured a partnership with Toronto designer, Hayley Elsaesser, for the design of its TaCoat winter offering. Taco Bell Canada has partnered...
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